In the US, Apple is clearly in the lead and holding its own against the competition. Apple also dominates in the UK, but it appears that Android and, particularly, Windows Phone took a bite from Apple’s lead. Now that the iPhone 4S is available, it will be interesting to see if this trend continues in the current quarter.
JiWire culls a requests from approximately 289,000 public Wi-Fi locations in the US and uses this information to produce a quarterly report on mobile devices. Its latest report for Q3 2011 confirms what Apple fans already know — iOS devices rule in the connected device category.
In its broadest sense, a “connected device” is any device that connects to the Internet. For the sake of this study, connected devices are defined as mobile devices that may or may not have a cellular connection. It’s the device you pull out of your bag when you’re sitting at Starbucks.
According to JiWire, almost 80 percent of ad requests in the US come from an iPhone, iPad or iPod touch. The iPhone is number one with 41.9 percent of ad requests, the iPad is second with 23.8 percent and the iPod touch is third with 14.1 percent. Number four is Windows Mobile 7 with 4.9 percent, and the numbers drop precipitously from there.
From quarter to quarter, iOS fell 2 percent, but it still has a significant lead over Android in the US. Ad requests from iOS devices (79.9 percent) are 7 times greater than Android (11.0 percent). Interestingly enough, the mobile platform with the biggest jump is Windows Phone. It’s in third place with 5.2 percent of the ad requests, but its quarterly share jumped 1.2 percent. Microsoft recently released Windows Phone 7.5 Mango and unveiled its first Nokia Windows Phone handsets; two factors which could explain this jump
A similar trend occurred in the UK. The iPhone, iPad and iPod touch are the top three connected devices with 71.1 percent of the ad requests. Android is second with 16.6 percent, and Windows Phone is third with 8.1 percent. iOS, though, dropped a significant 6.5 percent, while Windows Phone jumped 5.5%. Android was the only other platform to gain ground last quarter in the UK. It climbed 1.5 percent, while all other platforms fell.